>NEW: Info to the keyword you | >discuss | >create link 
on May 8th 2000, 07:58:02, Jeff wrote the following about

you

When writing copy that's intended to motivate others to do something (buy something, convert to your religion, forgive you, sleep with you, etc.), the word to use most often is »you.«
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If »you« is not at hand, what can one do? Write it down!
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